Not sure how to sell in your welcome sequence? Let’s go over 5 ways that you can use this sequence to bring in some extra sales!
Your welcome sequence is the first sequence that any new subscriber gets once they sign up — and yes, you can actually use this sequence to make sales. It’s absolutely okay to pitch your services, digital products, courses in this sequence.
Today, we’re going to go over a few different specific ways you can sell in the sequence. But I want to give you one word of caution — don’t use ALL of these strategies in your welcome sequence. If you get super pitchy and every email you send is a sales email, you might be losing subscribers as fast as you’re gaining them.
Okay with that said, let’s dive into the different strategies.
#1: Set up a tripwire
If you’re not familiar with the term, a tripwire is a landing page that someone gets sent to as soon as they confirm their interest in your email list. It can be after they fill out the form on your website that they get sent to this custom thank you page. It could even be after they confirm in their email.
On this page, you’re going to have a special offer that they only get to see when they’ve signed up for your list. This is usually a low-cost intro offer that people get a limited time discount on. The timeframe varies. It could expire within 15 minutes or be valid for the first 24 hours after someone joins your list.
Basically it’s a great offer at a great price and there’s an urgency to buy it right now.
Your tripwire could be something that’s an extension of your lead magnet, the thing that they just signed up for. It could be something that builds on it and helps them get even more value out of. Or something that’s really complementary to it. So if they were interested in the lead magnet, there’s a good chance they’d be interested in the tripwire.
This is a great way to get some quick sales and get the people on your list turning into buyers right away. If it’s optimized and it’s converting well, you can even use it to pay for the ads that are growing your list so that you’re breaking even (or making a profit!) as you’re growing your list.
#2: Promote an evergreen webinar
If you have an established evergreen funnel that’s converting really well, you can use your welcome sequence to invite people to join and get in on that funnel.
This is a great strategy if you are growing your list in places where maybe you can’t share the webinar as a free thing. Maybe when you’re getting in front of other people’s audiences on a podcast or summit and you want to send a lead magnet that’s more related to that topic. This still gives those subscribers a chance to join in on your other offerings, including whatever masterclass or webinar that you have.
You can use your welcome sequence to pepper in invites to that webinar or masterclass and get people that are joining from all different avenues to still see that same content. Then after they join that, you can let your other sequence do the rest of the work for you.
This promo strategy still feels like you’re giving a lot of value. You’re sharing an amazing free resource for free that your subscribers will learn a ton from — whether they buy your offer or not. So it’s a win-win for everybody!
#3: Invite people to book a call
If you’re selling group programs or services via sales calls, you can use your welcome sequence to invite people to reach out and schedule a time to talk with you.
You can use your emails to talk about the benefits of your offer, who it’s for, what they’ll get out of it, and then tell them how to get on your calendar.
As your list continues to grow, your pipeline stays full. You’ll always have new people coming in, seeing your offer, and getting a chance to book with you.
#4: Promote your digital shop
If you have templates, recorded masterclasses, mini-courses, or any other kind of evergreen digital product that people can buy from you anytime, you can use your welcome sequence to promote that. You can promote one specific offer or you can use your welcome sequence to send people to a general shop page.
Even if it’s something that you’ve created six months ago or a year ago, there’s a good chance that the people that are just joining your list now don’t have any idea that it’s even available for them. You can use your welcome sequence to showcase your most relevant offers from the very beginning.
You could highlight a specific offer, maybe something that ties really closely into the lead magnet since people are already interested in that topic. You could send a segmenting email and then follow up with specific offers based on what people tell you they’re interested in. Or if you have a lot of different types of products, you can send people to the shop, let them browse, and highlight a few of the things that are the most popular.
#5: Promote affiliate offers
If you are an affiliate for a course or software or service that your subscribers would find useful, share it with them.
You could share a list of resources — maybe the things that help you get more done in your business or things that help you save time. Or you could do one email all its own for one specific offer.
You can also promote things in a way that is giving a lot of value and educating subscribers at the same time. So if you have found some tool or system that has saved you so much time, made your life easier, made things more efficient, saved you money — that on its own is super valuable to people. They will thank you for sharing it. And as a bonus, you might get a commission too!
If you’re using these strategies in your welcome sequence, I would love to know! Leave me a comment and let me know which of these you’re using next.
And if you’re looking to take your welcome sequence from “just okay” to a funnel that snags sales again and again, reach out. Get in touch if you’re ready to have a welcome series that turns new subscribers into superfans and buyers.