Email copy that turns subscribers into buyers

Because that’s what your email list should do – bring leads and revenue into your business.

Easier said than done, right?

Email marketing sounds like it should be simple, but getting good results is anything but easy.

You know what you do is valuable (and you’ve got the happy clients and customers to back it up), you’re steadily building your list, but you’re still not seeing a great response from your email campaigns.

Your engagement is low, your open rates could be better, and you’re not getting the click throughs (and the sales) you want.

The money’s in the list, but yours isn’t paying off.

You’ve got the audience, the authority, and the offer. But you need help with conversions.

If you’re looking for ways to leverage your email list, you’re in the right place.

That’s exactly what I help you do. I’m a copywriter who specializes in email. I use strategy, psychology, and copywriting tactics to create emails your subscribers want to read, click, and buy from.

Some results I’ve achieved for clients

  • 13x’d a client’s investment with a launch sequence that generated 5 figures in revenue during the 2 week launch period
  • Lifted a client’s email open rates by 15%
  • Increased subscriber engagement and reader reply rate with a welcome sequence that hooks new subscribers

It’s not magic — it’s data

These results aren’t flukes. I’m not guessing or using some secret copywriting magic trick to make your emails convert.

I’m using data.

Data from your website visitors. Data from your customers. Data from your team.

The data tells the story. I use it to develop a hypothesis for the best way to move leads to action.

Here’s how we’ll work together

Fill out the intake form and schedule your free 15 minute call. We’ll meet up on Skype to go over the project details and see if we’re a good fit to work together.


You complete a detailed questionnaire all about your ideal customers, your existing email marketing strategy, your brand voice, and your goals for the project.

We kick off the project with another call to go over details, define KPIs for the project, and plan the timeline for executing the email strategy.

You share existing market research and customer surveys and I start mining for data and finding the messaging to move your prospects to “yes.”

Using research and proven conversion copywriting strategies, I plan and write email copy. We have one round of revisions to polish and finalize the drafts.

In an optional final step, we look at how the emails performed and make adjustments to optimize for future campaigns and launches.

Start sending emails that sell

Here are a few types of projects we can work on together:

  • Welcome sequences
  • Onboarding emails 
  • Product and course launches
  • Evergreen sales funnels
  • Segmenting emails
  • Webinar show up sequences
  • Daily/weekly promos to your list
  • Joint Ventures
  • Affiliate promotions
  • Re-engagement sequences
  • Email marketing strategy
  • Email optimization

There are only a couple of people whose emails I open instantly and read all the way through: Sarah’s! And that’s why I hired her. I wish I could hire her as my full-time copywriter! Subscribers actually hit reply to compliment my emails now, which never used to happen before and she’s helped me warm up my list. She’s very knowledgeable about what she does and was great to work with.


Attorney, Art Steele

My welcome email open rates are up 15%! I couldn’t be happier with the work Sarah did on my emails. I’ve worked with her multiple times and she always hits it out of the ballpark!


Blogging Coach, Successful Blogging

I was impressed with Sarah’s clear and succinct writing style. The copy she wrote captured my voice perfectly. It’s what I would have written if I had the time.


Digital PR Strategist, Lee Media Strategies

I wanted to try and DIY my copy so that it was in my own voice but I found that I always put it on the back burner. After working with Sarah, not only did she do it for me it’s 100% my voice! She has taken such a huge weight off my shoulders!


Brand Stylist, Three Feathers Design

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